Hark · Listening infrastructure for performance

Your customers already know why they're leaving returning coming back buying more leaving .
Hark makes sure you do too.

Listening infrastructure for performance

Hark sits between your customer and your performance metrics, capturing what your data can't.

We collect and analyze customer feedback at the moments that matter, in customers' own words — surfacing explanations behind metrics so your team knows exactly what to do to fix or double down on to improve LTV.

  1. Cart Drop-Off +26% increase
    Hark qualitative layer

    "Photos of some sweater colors were missing so I was searching on TikTok but got distracted."

  2. First Purchase +8% increase
    Hark qualitative layer

    "The customer videos showing off the pans made me buy!"

  3. Usage −7% decrease
    Hark qualitative layer

    "LOVE my eyeshadow, but hate the new packaging! Impossible to open, and loose powder spills all over. Won't buy again."

…and every other moment that shapes LTV.

Who benefits from Hark
Growth & eComm

Grow revenue by understanding what converts, retains — and what doesn't.

  • Repeat purchase milestone
  • PDP, cart dropoff
  • Winback / churn
Customer Experience

Lasting customer loyalty, not just resolutions.

  • Contact us experience
  • NPS / CSAT
  • Unboxing reactions
  • Fulfillment gaps
Customer Insights

Real answers, fast — without the research budget or the wait.

  • Focus groups at scale
  • Competitor comparisons
  • Demographic research
  • Concept testing
Marketing

Know what's working before the campaign ends.

  • Brand tracking
  • UGC
  • Reviews seeding
  • Campaign creative reactions
Product

Create what customers actually want (and need).

  • Returns
  • Pre-launch product testing
  • Post-launch product feedback
  • Packaging feedback
C-Suite

Every use case feeds the C-Suite one thing: customer feedback behind every KPI driving your business. Stop making million-dollar investments without it.

The problem

You turned your customers into data points. Even when you're trying not to.

Surveys are sh*t

How likely are you to recommend us to a friend?

Not at all likely Extremely likely

Why are you returning this item?

Endless metrics, zero insights
But

Hark connects you with the humans behind every metric shift. Finally heard.

VIDEO · 0:14
METRIC · REPEAT RATE "After 2 weeks, I didn't know when to expect to see results — so I just stopped using it."
AUDIO · 0:22
METRIC · SUBSCRIBER CHURN "I got pregnant and stopped using it because I couldn't figure out if it was safe."
VIDEO · 0:09
METRIC · LOW NPS "My kid won't take the vitamins because they associate the green color with vegetables."
Hark trend report: Payment Update Roadblocks
Results

ROI your Finance team can get behind.

$454K
repeat revenue recovered
Pendulum Therapeutics
Read case study
+79%
faster resolution
HexClad
Read case study
2.3×
higher survey completion
Leading lifestyle subscription brand
How it works

Your team has better things to do than build surveys (that get ignored).

01

AI that knows when to ask,

"I've identified returns for the Night Elixir Serum are running 1 pt above baseline."

Our AI agent continuously monitors shifts in your business performance to detect feedback moments.

vs. scheduled surveys
02

how to ask,

Our anti-survey feedback experience lets customers fully express their delight and frustration.

vs. multi-choice and meaningless scores
03

who to ask — and does it all.

AI agent handles everything from setup to send. Hours saved for your team, with feedback that actually scales.

vs. manual set-up
04

So your team moves forward, not in circles.

Richer responses analyzed by the agent, so your team can act on exactly what needs to be done to move business metrics up and to the right.

vs. siloed insights
For Growth, CX, CI, Marketing & Product leaders

…who know customer obsession isn't a differentiator anymore — it's survival.

Grüns
"Hark has unlocked insights across every part of our team — from acquisition to retention to CX. With those insights we've improved our ad messaging, tweaked our email flows, and made sure every touchpoint after conversion is the best it can be. What used to take hours, weeks, and real money to understand, we're now getting in 24 hours or less."
Katie Cirulli Chief Emerging Brands Officer · Grüns
Daily Harvest
"Hark has surfaced customer feedback we'd never heard before, and made it easier to rally teams across the org to act on insights together. It genuinely helped move the business forward."
YuJin Yong VP of Digital · Daily Harvest

Leading DTC brands have replaced their VoC with Hark.
The rest are just catching up.

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